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Pledge Acquisition Programme

One of the factors making legacy fundraising such a challenge is the requirement for supporters to write or amend their Will, in order to include a legacy pledge. No Will, no pledge.

Our Pledge Acquisition Programme provides supporter-to-pledger conversion services with the objective of encouraging supporters to write their Will and include a gift. We lay special emphasis on the benefits to supporters and charities of leaving residuary gifts given their high value.

Capacity has generated over 20,000 Wills through its Free Wills suite of programmes. Our relationship with more than 800 law firms provides special insight into what motivates people to include charitable gifts in their Wills.

For more on our Pledger Acquisition Programme please contact Stephen Maund.