The campaigns are promoted mainly through full colour advertisements in local newspapers, supported by a dedicated website and initiatives to secure news coverage. The newspaper adverts stress the benefits of making a charitable gift in your Will (e.g. ‘costs nothing now’) and each charity has the chance to make their particular case for a legacy on the website (which receives over 70,000 visitors each campaign) and in our leaflet which is given to each member of the public before they write their Will.
Pledges deriving from Free Wills Month are reported in detail to the charities, enabling efficient post-pledge stewardship. Each Free Wills Month campaign generates around 600 pledges to the sponsoring charities.
The Free Wills Month programme covers around 60 locations in the UK every year.
To find out more about how Free Wills Month could benefit your charity please contact Richard Millar or call on 0345 686 4309.